Whether you’re a self-published author or a band distributing your music independently, your press release is there to sell your product and inform the reader or listener. It’s a summary of your work and also a little about your background too. A good press release can be the difference between your book or album being picked up for review or not, or receiving that all-important exposure through an interview. Hey, it may even lead to interest from a publisher or label!
There’s a lot of PR agencies who know this, which is why they’ll charge you a lot of money for a press release and PR services. The truth is, with a bit of diligence, research and work, you can compile a list of fanzines, webzines, magazines or publishing houses provide a link to a sample of your writing or a ZIP file of your album, and send it for consideration yourself.
However, one thing you’ll definitely need is a press release to go with it. As a musician, writer and editor with over 25 years experience, I know how hard it is to get exposure for your words and music and also about using the right words to promote it effectively.
“But I’m already a writer!” I hear you cry indignantly. “Why do I need you?”
I’m not going to argue on that score. BUT do you ever use the phrase ‘another pair of eyes’? Send your work to beta readers? Consider working with an editor? The truth is, another person’s input, completely independent of yours, can make a real difference. (Plus, you won’t need to worry about bigging yourself up if you’re the modest type!)
So, here’s the hustle. I charge £20 per press release. I can’t guarantee a lucrative recording contract or a multi-book deal with a major publisher, but I can promise you that you’ll save a bit of money while promoting your hard work!
So get in touch with me to find out more.
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