Tag Archives: Author

Disengagement with Engagement

As far as self-publishing goes, the work really starts when you’ve finished writing. That’s because when we’re writing, there are no constraints or expectations. Well, maybe there are if you’re a meticulous plotter or set yourself rigid word count goals every week, or even day. But for pantsers like me who prefer a ‘write now, tidy up later’ approach, the writing period is very much about creative flow with few restrictions.

With marketing there’s so much to think about. It can feel so often like we’re screaming into the void. There exists a ReadingCommunity hash tag, but I’m not sure where it came from. Maybe it was an invention of the #WritingCommunity to keep our abandonment issues away?

For one thing, there’s the very fact that you’re trying to sell something, just like everyone else is these days. Take my last blog for example. It had my lowest engagement stats ever. Why? Because I was trying to sell a press release service. People switch off when they’re being sold to. It’s human nature. Being a salesperson is hard, and even with some background in social media marketing or even sales, you’ll still find marketing your book tough.

As soon as your first self-published child is born, crawling its way wide-eyed through the expansive Kindle book community, your in-box will start to get inundated with people and companies offering to market your book, get it to a wider audience or review it for you (at a price). They know that it’s hard to get your book noticed, and know that you’ll be desperate for help.

This is one of the reasons why I started by writing novellas. How soul-crushing would it be to have your 1000-page sci-fi space opera, which you’d meticulously plotted to the extent that it needed its own user manual, largely ignored by the masses, despite you offering it at a bargain price? This way, I can get my next book out quicker, and not spend too much time wishing more people had read the first. Also, having more books available is a great sales tool in itself.

I certainly self-published on a budget, doing the vast majority of the promo myself, though I did pay money for a professional book cover, which I think is really important. I guess it’s about how much you want to spend, and how you want to spend it. Don’t expect #WritersLift to sell your books on Twitter, but similarly, don’t expect agencies to generate loads of sales for you either – they have thousands of other clients after all.

Try a few approaches and importantly, log what works and what doesn’t. Giveaways are useful too. Not only will they get you books out to more people, but they’ll increase your chances of getting some reviews – even harder than actually selling. I’m sure there’s quite a few people with Whisper Wood sitting around in their Kindle library because they downloaded it for free. Do I wish they’d read it? Yes. Do I wish they’d review it? Hell yes. The important thing is though, one day they might. Forgive the pun, but books can have a pretty long shelf life and you may find people stumbling across yours years after it was published.

So, get writing, be proud of what you do and don’t give up.

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Do you review?

Ah, reviews. They’re the nectar of the gods as far as self-published authors are concerned. And not just the ones who write historical Greek fiction.

If someone has:

  • Happened upon your book amidst the millions of other self-published titles
  • Bought or downloaded it
  • Taken the time to read it
  • Been significantly moved to pass comment in some way

…perhaps then, you may receive that hallowed review. Proof that reviews are such a sought-after thing is clear to see. If you’re anything like me, you’ll have an in-box peppered with emails, often which start with the words ‘greetings to you’ or something similar, asking for a copy of your book for free so they can review it, or even more contentious, ask you to pay them money for a review. This is because people know we self-published authors value reviews, and as with anything that has value, it will be monetised. That’s human nature.

Whatever your opinion on paid-for reviews may be, the truth is, the real value is in a genuine review from someone who has bought your book out of curiosity with no other motive, and felt the need to comment. Personally, I’d take an ‘enjoyed it but not brilliant’ genuine 3 star review over a paid-for 5-star one all day long. It gives me valuable and honest feedback for one thing. That can show me things I may need to develop or things I can work on.

A positive review from a fellow author (who you don’t know!) is also super-valuable. It lets you know that you’re doing something right and the reader can see the bones of what you do, as well as the flesh you’ve spent hours grafting onto it.

So, whether you’re a reader, author or both, please take the time to leave a review. Glowing praise is obviously brilliant, but constructive feedback is ultimately more valuable.

Let me know what you think in the comments below.

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Counting towards your write-a-day

On the art of writing, literary legend Ray Bradbury is quoted as saying: “Just write every day of your life. Read intensely. Then see what happens.”

This is great advice. But I must admit, I’ve been guilty of not writing a lot this week. Sorry Ray. I have in fact had my editing head on, working on a collection of short stories for a fellow author, my writing head being temporarily placed in its glass specimen jar on my office shelf. Wherever my head is at though, my mind is always wandering. Indeed, with my running head on, I let my mind wander free and it’s often when huffing and puffing through my local park that I come up with some of my best ideas.

By now, I’m starting to look like Cerberus, the ferocious three headed dog from Greek mythology. Or maybe a really lame hydra. I’m going to stick with the head analogy though. Indeed, it’s mythical creatures like this that first fired my imagination as a child. Having the Jason and the Argonauts movie and Tolkien’s The Hobbit evangelised to me by my father were probably a lot to do with a lifelong love of fantasy that hasn’t left me. To take nothing away from the immense skill of CGI artists, it was the second Ray of my blog, Ray Harryhausen’s stop-motion labours of love, that first drew me in to the fantasy world. I read a Twitter conversation recently featuring people from different generations all offering their thoughts on how much of an impact the iconic skeleton fight scene from Jason and the Argonauts had on them, their childhoods and their writing.

Role playing games are great too. I’m sometimes a player, using my vivid imagination to paint the scene presented to myself and my fellow adventurers by the Dungeonmaster. Sometimes though, I’m the Dungeonmaster myself, delighting in dreaming up adventures for my players to experience. I’m probably guilty of not spending enough time genning up on the rules and too much working on painting a picture, telling a story and dreaming up dialogue for the characters they’ll meet. But that’s my point, I guess. I’m using the game to nurture my imagination, and I figure my players will forgive a bit of furtive rule book fluttering in favour of a more enjoyable adventure.

What I’m getting at is that, whether you’re not using it all the time to write, your imagination is always there. It’s a well of ideas, some of which will inevitably come to you when you least expect them to. Use your mind creatively in different ways and you’ll be exercising it and keeping it primed and ready to dream up your next creation.

And no, writing a reply to this blog won’t count towards your write-a-day – though it would be really nice if you did all the same! Or, feel free to follow me and say hi on Twitter. I follow back and don’t snore (much).

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To Club or Not to Club?

No, I’m not talking about hitting the dance floor. This isn’t that kind of blog. Though that said, throwing some shapes like nobody’s watching is a guaranteed wellness tip I can certainly get behind!

I’m talking about the book club, reading club, reading circle or whatever you want to call it. Whether it’s a classic library meet-up in person (something which I guess will have become a bit of a novelty again after the last couple of years) or as part of an online community like Goodreads, book clubs are certainly alive and well. The thing is, I just don’t get them.

If you’re still reading, either you don’t either, or you’re a tensed-up ball of book club-loving anger, only sticking this out to the end so you can take me to task in the comments. Well, please feel free! I’m not here to pour scorn on the idea of like-minded peeps getting together to discuss a book, just sharing my general ignorance of the whole thing.

If I like a book, I’ll recommend it and most often lend it to a friend. I’ll also occasionally offer my opinions of one retrospectively in an online discussions page. However, even though I’m a very sociable person, paradoxically, I’m also a bit of a loner in some ways too. I go for a run alone, I’m not interested in team sports and I like to read something in my own time and on my own terms. I guess if there’s a book that ‘everyone is reading’ or is the ‘big hit of the summer’ I’ll automatically avoid it and come back to it when all the fuss has died down. I think it’s just wanting to do my own thing, and pick up a book at random, whether it’s an old Iain Banks paperback I’ve found in the charity shop, some Sherlock Holmes on my tablet, a Michael Moorcock I picked up years ago and never got round to reading (I know, sorry!) or Dave Grohl’s excellent The Storyteller that I got for Christmas. I mix them up, don’t have a plan and just go for it.

For me, reading is a very personal experience. Certainly as far as fiction goes, it’s pure therapeutic escapism, and I want the characters to be preserved in my mind exactly how I imagined them. It’s my little world and I want it to stay that way. I say to people who don’t read fiction that really for me, it’s like a film or a box set in my mind. I love movies, I love video games and I love books. I’ve no time for the snobbery that I’ve sometimes seen on social media regarding all these. Why can’t I enjoy a bit of everything? It’s all escapism and it’s all fun. As long as there’s a story, I’m in.

Well, that turned into a bit of a rant didn’t it? I guess if you’re as passionate as I am, they why shouldn’t you meet with other like-minded people to talk about what you’re reading and share the magic? I might even join you. Just not yet.

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Always have another iron in the fire

Aside from the (very) rare flash of inspiration which has produced a short story or a lyric, I’ve always been a methodical plodder, a workhorse doggedly sticking to one project through fear of distraction. The problem was, ‘sticking to it’ for me meant hammering away intensely for a bit, then leaving it for a few months because life got in the way. Hardly living life at the literary coalface.

Sound familiar? Maybe you know who all your characters are, what they’re going to do and how everything turns out, but you’re procrastinating over that first edit or beta read submission, fearing it might come back tattered, bloody and full of holes.

After finishing the first draft of my novella, this was me. I felt like I’d done all the creative stuff, but still needed something to keep me occupied when the editing stage got a little bit much. So I started a ‘no pressure, just for fun’ project; something I could chip away at in between bouts of editing and worrying. I found this really useful, because it kept my creative juices flowing while I was wearing my editing hat. Because my mind was still in a creative mode, I think it helped me resolve a few things with my main manuscript, and I also managed to create something new along the way. (In my case, a novelisation of a Dungeons and Dragons adventure I’d written for my players.)

If you haven’t tried this, why not give it a go? Who knows, your ‘just for fun’ project may end up growing some serious legs and scurry off to enjoy a life of its own. But if dragging out the toolbox for another bout of world-building sounds like too daunting a prospect, no pressure. Just write a bit of your own fan fiction and take some of your favourite characters on a whole new journey. The world’s already there, so just have some fun exploring it.

Another approach is just to write. It doesn’t matter what it is, just stream-of-consciousness musings, some poetry or maybe even a blog like this one.

So go on, add a few more irons to the fire and see what you can forge.

Photo by C D-X on Unsplash

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Shameless self-promotion

Self-publishing is as much about promotion as it is writing, which is why I’m not ashamed to admit that this blog is a bit of promotion for my new novella. “Wow” you may be thinking, “he got the link in early on just then”. Well, yes, guilty as charged. But why not? Any aspiring writer who has a Twitter account will no doubt be familiar with the #ShamelessPromo hashtag, and everything that comes with it. Making self-promotion shameless is important because, lets face it, who is going to help us if we don’t help each other?

Without the marketing weight of a successful publishing house behind us, we self-published authors need as much help as we can get. Sometimes, that means shamelessly helping ourselves too, which is just what I’m doing here. There are loads of useful resources out there on promoting yourself, so you really don’t need any advice from me, but I’m going to give it to you anyway!

  • Set up a blog
    Yes this is blatantly obvious but it bears repeating. It’s easy these days to set up a basic blog using for example, WordPress to get it looking exactly like you want it. If you enjoy delving in to the graphs and stats of SEO, even better, because there’s plenty of ways to keep track of how your site is performing. Remember, your blog is your personal platform to waffle on about anything you want and yes, promote your stuff.
  • Test the water
    If you’re not ready to take the plunge into the near-bottomless ocean of online publishing, why not self-publish some short stories, or older work that never saw the light of day? You can host it on your own site, or on any site for authors and readers that lets you upload your own stuff. This is a golden opportunity not only to get valuable feedback from people who love to read, but it can give you a little experience in promoting your writing.
  • Network
    Spend any length of time on Twitter, and you’d be forgiven for feeling discouraged by just how many people are doing exactly what you’re doing. It may seem like everyone is a budding author these days, with their own tale to tell and story to sell. Don’t let that put you off. Really, it’s no different than walking into your favourite book store and seeing all the latest releases lined up side-by-side. Some people like one thing, others like something else. It’s the way it goes and helping to promote the work of others, and them returning the favour is all part of networking. The more people you follow, the more you’ll learn.

So, there you go! I’ll end this #ShamlessPromo blog with a shameless call to buy my book!

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You don’t always have to box off

Believe me, that was a hard heading to write. I’m the kind of person who likes to box things off and get one thing done before starting another. It makes me feel good because I’ve achieved something and not left any loose ends. It doesn’t always work that way with writing though.

Sure, you want to get that novel finished above all else. You want to commit dedicated time to it and not procrastinate. I get it. But I’m guessing that if you like writing, you’re an imaginative person and you’re always getting random ideas. These could be a scenario, a sentence, or even just a bit of dialogue – it doesn’t matter. Write them down. Make sure you keep a notebook for all your random ideas and don’t worry about keeping them spinning away while slaving over your main story.

This is great for two reasons. Firstly, you’ll have a few ideas floating around, which is always rich food for the imagination. Secondly, it’s a brilliant solution if you’ve set aside time to write but you’re hitting a literary brick wall with your main project. That time will never be wasted, because you can pick up on one of your other ideas and see where it goes. You may develop a storyline for a sequel, or a whole new series. You may even dream up something so amazing that it becomes your new main project. Lots of fantastic things have grown from the germ of an idea, and your next idea could be one of them.

So, don’t be afraid to start something new and keep all those plates spinning. Great things could happen.

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What is a book?

No wait, hear me out. Still there? Good.

If you’re reading this you’re probably looking for a little more than a literal answer, so here goes.

These days, books can take many forms. As well as a good old-fashioned charity shop find or a crisp new release hastily picked up from the airport newsagent before your flight, there is of course everyone’s favourite space-saver, the Kindle. Or indeed, the Kindle app if (like me) you’re slumming it just a little.

Delve into the world of online publication and you’ll have so much choice, you won’t know where to start. I’m guilty of perhaps not reading as much as I’d like to, but having dipped my toe into Amazonian waters, I discovered a few things pretty quickly.

Firstly, self-publishing makes it easier than ever before to get what’s inside your head out there for the public to enjoy. And if they don’t, well that’s their problem. At least you did it. This doesn’t have to be the 10000+ word fantasy epic you’ve been slaving away at for half your life though. These days, books take many forms. Your story may be great but you just find yourself wanting to get it over a little more quickly – that’s fine. In the world of self-publishing nobody looks down their nose at a novella.

It doesn’t even have to have a narrative either. From stream-of-consciousness ramblings and specialist cookbooks, to collected essays and structured how-to guides, pretty much anything can be a book these days.

So, get that idea out of your head and onto your screen and before long, it’ll be on everybody else’s screen as well.

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It’s fine to sit on your first draft

After months (maybe years?) of sketching out ideas, procrastinating, fleshing out characters, developing plots, then procrastinating a bit more, you’ve finally got your novel finished. Well, the first draft of it anyway. So what to do now?

It’s safe to say that nobody ever got their first draft published, so the next logical step is your second draft. The important thing is here though, don’t rush it. After all, it took you this long to get here didn’t it? Sit on your first draft for a while. Leave it alone. Don’t look at it and try not to think about it. Go off and write about something else – maybe that short story idea you’ve had simmering away in the back of your mind for a while, or even just another blog post.

This will make it much easier to look at your writing objectively when you do get to your second draft. After being immersed in your book’s own little world for months, you need some time to purposely forget some of the detail, so when you do come back to it, you’ll find it much more easy to notice all those parts you want to develop or change. And, because your brain has still been creatively active, but in different ways, you’ll be able to look at your book with fresh eyes. Who knows? Maybe something else you write may trigger off an idea on how to fine-tune that character who in your heart of hearts, you still have niggling doubts about.

Read as much as you can, too. It’s a great way to improve your own writing. Obviously I don’t mean you should go and steal someone’s idea, but you’ll subconsciously absorb lots of things you don’t even realise. After all, what you read for most of your life shaped you into the writer you are today, and you probably didn’t even know it! When you think you have your final draft ready, send it over to me, and I’ll put the finishing touches to all your hard work!

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The Fall (a short story)

Now…
Danny felt like shit, for two reasons. The first was the recurring dream he’d had last night, which had allowed him about 3 hours’ sleep. The second was the prospect of facing his boss, Westward, who was quite simply a textbook sonofabitch. Danny tried to ignore his craving for sleep, thoughts dwelling on his boss a while longer, then surveyed the scene before him. The subway always played host to the same array of commuter stereotypes. There was the kid with the headphones, decked out in designer leisure wear, blissfully unaware of the torment his music was causing the ancient lady sat in the seat next to him. Then there was the overweight middle-aged executive, all flabby jowls, plump hands and acrid cologne.

Looking out of the window, Danny saw an unusual splash of colour, surprised that he’d never noticed it before. As the subway train slowed a little, he found he could read the graffiti artist’s seemingly endless message, daubed on the brickwork along the side of the track: ‘WORK-SUB-TV-SLEEP-SUB-WORK-SUB-TV-SLEEP-SUB-WORK-SUB-TV-SLEEP-SUB….HOW MUCH MORE CAN YOU TAKE???’ Danny realised he was looking at his life. The point hit home, which only made him feel worse.

The train lurched to a standstill, creaking and groaning from the strains of its daily duties. As Danny slowly rose, he imagined that if it could feel, it would feel like he did right now – same stop, same routine, same New York. As he ascended into the gloomy morning, leaving the hustle-bustle of the subway to join the daily rat race, Danny could already see Westward Electronics’ office building looming menacingly overhead. A testament to modern architecture’s persistence to be the biggest, its lofty point seemed to lacerate the clouds, releasing the relentless drizzle of Fall.

As he walked towards the building, Danny noticed a group of people gathered beneath it. They were standing in a rough circle, each making their own contribution to a cacophony of raised voices, shouts and gasps. A police officer who happened to be nearby had noticed the commotion and was trying to cut his way through the throng, who remained unaware of his efforts and were eagerly searching for something that would break the monotony of their morning routine.

As Danny got closer, he could make out some of what was being said:

“Come on folks, let me through!”
“Oh my God!”
Looks like a leaper, man.”
Holy shit, what a mess.”
“Jeeesus”
“Goddamn sidewalk pizza!”
“It definitely looks like a suicide…”

Almost everyone had something to say. Danny cursed himself for being just like the rest of them, an eager witness to death. He muscled in beside a young woman – “Hey, watch it mister!” – and eventually found himself at the front of the group, struggling to keep his place and to avoid stepping in the slowly spreading pool of blood. There was lots of the stuff and the boy’s – was it a boy? – the boy’s clothes looked…Jesus Christ, his face!

Then…
It was the summer of 1981. For two carefree kids of 15, it was a summer that seemed to last forever. Danny had been overjoyed when his parents had allowed him to stay in Denver with Richie’s aunt and uncle. Both families knew each other well and as a result, Danny and Richie Arnold were best friends. The holiday was going great and five days in, Richie’s uncle had suggested a trip out to the Rockies. The boys had been thrilled. The trip was planned for the weekend and the idea was that they’d camp out – “rough it” –as Richie’s uncle had explained to the boys earlier.

Danny was born in Topeka, Kansas, and had never seen so much of his country’s natural wonders in one go. He eagerly drank in his surroundings, enjoying the sights and sounds as he looked around in awe. His parents tried to get out with him whenever they could, but the Rockies were something else. On the Saturday, after a long hike, they’d all sat down to rest, a good distance from a ravine which gave way to a stunning view. Danny had gazed intently at the opposite rock face, the distant horizon, and the mountains. He could even see a section of the Arkansas river, glistening in the distance.

It had all happened so fast. When Richie’s uncle’s back was turned, Danny had suggested they go to the edge of the ravine, to look straight down. The drop was huge. Richie, who had always been the more careless of the two boys, started fooling around, balancing on one foot close to the edge. Danny shouted a warning to his friend to be careful, to which he replied:

“What’s the matter Danny, chicken or somethin’?”

Richie didn’t listen of course. How was he to know that what he thought was firm earth beneath him was loose rocks? Danny could see his friend’s expression for an instant – a strange mixture of terror and confusion – then he was gone. He rushed to the edge, shouting Richie’s name, and just had time to see a flash of his friend’s red and black shirt, then nothing.

Danny returned home in sorrow. He didn’t stop crying for a week and every night he would dream. Only it wasn’t a dream. He was awake in his room. His model spaceship hung from the ceiling, his wardrobe was a tall, dark shadow, while his desk lurked squat in the corner. Then, Richie would appear. His red and black shirt was stained with gore, his left arm a shattered ruin, bone jutting from a rent in his sleeve. His face was the worst of all. His left eye was completely missing, an ugly bare socket gazing out vacantly, endlessly, while his skull was crushed madly inward on one side, like a collapsed eggshell. Richie would always hold his hand out in the same beckoning way and Danny would scream as loudly as he had ever screamed in his life. Yet, above the sound of his own terrified voice, he would hear Richie’s, through shattered teeth and burst lips:

“What’s the matter Danny, chicken or somethin’?”

It would always end there and Danny would wake up, still screaming, as his mother rushed in to comfort him. Mom wasn’t there last night though. Last night, Danny had experienced his childhood recurring dream for the first time in 15 years.

Now…
He suddenly felt faint. The people seemed to be looming over him and all he could do was stare at the shattered 15-year-old face of Richie Arnold. As he began to sway, an office worker grabbed Danny’s arm to support him, saying:

“What a waste…I dunno, he just fell out of the sky.”

Then, someone else, the headphones kid from the subway train, added:

“Fell out of the 80s too…just look at those threads.”

Now, Danny felt sick and light-headed, the nausea rising from the pit of his stomach as unconsciousness beckoned. Before he passed out though, he swore he could hear Richie’s voice:

“What’s the matter Danny, chicken or somethin’?”

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