Tag Archives: Publishing

Disengagement with Engagement

As far as self-publishing goes, the work really starts when you’ve finished writing. That’s because when we’re writing, there are no constraints or expectations. Well, maybe there are if you’re a meticulous plotter or set yourself rigid word count goals every week, or even day. But for pantsers like me who prefer a ‘write now, tidy up later’ approach, the writing period is very much about creative flow with few restrictions.

With marketing there’s so much to think about. It can feel so often like we’re screaming into the void. There exists a ReadingCommunity hash tag, but I’m not sure where it came from. Maybe it was an invention of the #WritingCommunity to keep our abandonment issues away?

For one thing, there’s the very fact that you’re trying to sell something, just like everyone else is these days. Take my last blog for example. It had my lowest engagement stats ever. Why? Because I was trying to sell a press release service. People switch off when they’re being sold to. It’s human nature. Being a salesperson is hard, and even with some background in social media marketing or even sales, you’ll still find marketing your book tough.

As soon as your first self-published child is born, crawling its way wide-eyed through the expansive Kindle book community, your in-box will start to get inundated with people and companies offering to market your book, get it to a wider audience or review it for you (at a price). They know that it’s hard to get your book noticed, and know that you’ll be desperate for help.

This is one of the reasons why I started by writing novellas. How soul-crushing would it be to have your 1000-page sci-fi space opera, which you’d meticulously plotted to the extent that it needed its own user manual, largely ignored by the masses, despite you offering it at a bargain price? This way, I can get my next book out quicker, and not spend too much time wishing more people had read the first. Also, having more books available is a great sales tool in itself.

I certainly self-published on a budget, doing the vast majority of the promo myself, though I did pay money for a professional book cover, which I think is really important. I guess it’s about how much you want to spend, and how you want to spend it. Don’t expect #WritersLift to sell your books on Twitter, but similarly, don’t expect agencies to generate loads of sales for you either – they have thousands of other clients after all.

Try a few approaches and importantly, log what works and what doesn’t. Giveaways are useful too. Not only will they get you books out to more people, but they’ll increase your chances of getting some reviews – even harder than actually selling. I’m sure there’s quite a few people with Whisper Wood sitting around in their Kindle library because they downloaded it for free. Do I wish they’d read it? Yes. Do I wish they’d review it? Hell yes. The important thing is though, one day they might. Forgive the pun, but books can have a pretty long shelf life and you may find people stumbling across yours years after it was published.

So, get writing, be proud of what you do and don’t give up.

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Pressed for time? I can help with your shout-out!

Whether you’re a self-published author or a band distributing your music independently, your press release is there to sell your product and inform the reader or listener. It’s a summary of your work and also a little about your background too. A good press release can be the difference between your book or album being picked up for review or not, or receiving that all-important exposure through an interview. Hey, it may even lead to interest from a publisher or label!

There’s a lot of PR agencies who know this, which is why they’ll charge you a lot of money for a press release and PR services. The truth is, with a bit of diligence, research and work, you can compile a list of fanzines, webzines, magazines or publishing houses provide a link to a sample of your writing or a ZIP file of your album, and send it for consideration yourself.

However, one thing you’ll definitely need is a press release to go with it. As a musician, writer and editor with over 25 years experience, I know how hard it is to get exposure for your words and music and also about using the right words to promote it effectively.

“But I’m already a writer!” I hear you cry indignantly. “Why do I need you?”

I’m not going to argue on that score. BUT do you ever use the phrase ‘another pair of eyes’? Send your work to beta readers? Consider working with an editor? The truth is, another person’s input, completely independent of yours, can make a real difference. (Plus, you won’t need to worry about bigging yourself up if you’re the modest type!)

So, here’s the hustle. I charge £20 per press release. I can’t guarantee a lucrative recording contract or a multi-book deal with a major publisher, but I can promise you that you’ll save a bit of money while promoting your hard work!

So get in touch with me to find out more.

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Filed under Authors, Books, music, Press Release, self-publishing, Writing

Resolving to write

Now all the celebrations have died down, one thing that many of us think of when it comes to January are new year’s resolutions. Whether that’s to exercise more, eat more healthily, or finally finish that book we’ve been working on for years. Hey, you may have even decided that it’s time to start that book you’ve been talking about writing for years. Wherever you are on your literary journey, the truth is, the overbearing, inbox-invading new year’s resolution is rarely your friend. But why?

Too much pressure
Well, it puts pressure and expectation on you for on thing. Now, I’m not saying having goals is bad, of course it isn’t, but choosing to start your book because it’s the time of year when you’re expected to make an effort can seem a little forced. You can still make a resolution, but just make it a bit more realistic. Something like ‘I promise to make a start’ or ‘I’m going to spend some time researching ideas.’

Break it down
The key thing is, breaking your book-writing process down into manageable chunks. There’s so much to think about after all. Genre, format, length, target audience, time, cost, artwork, promotion, marketing… the list goes on and it can easily start to look overwhelming. Just approach things one bit at a time. For example, you could say to yourself: ‘January is a quiet month. I’m going to spend a couple of hours each week throwing some ideas around’. Or if you already have an idea, try expanding it into a rough story arc.

Get involved
Even when you’re not writing, you can do a lot of research into the marketing and promotion side of things. Look on Twitter to see how people are promoting themselves, follow other writers, promoters, reviewers and businesses to get a feel for how it works. You’ll feel yourself getting immersed in the ebb and flow of self-publishing, and that can really help when you get going. Why? Because there are thousands of others who are on exactly the same journey as you and hearing about their frustrations and even successes can be helpful and insightful.

Just write something
Like many of you, I have a notepad of ideas and half-formed stories, some if which will never see the light of day. The important thing is though, I wrote them down. One of them I turned into a short story which just came out of one image that sprung into my mind, which I wrote down. Even if you don’t have an idea, just start writing something. Even if it’s a ramble, a blog like this or a journal, you’re getting yourself into the rhythm of writing, and that’s always a good thing!

So whatever your goals, dreams and aspirations for 2023 are, I wish you the best of luck!

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Test the Waters

OK, OK, I’ve made the obvious analogy of the literary ocean and throwing your work in it before, but sometimes it really can feel like that. Writing is hard. Marketing it is harder.

Sure, you can throw your hard-earned at any number of social media-savvy agencies who will promote your book and it may even work, but the hard truth is that with the freedom of self-publishing comes the reality that everybody is doing it. And that’s great. Let’s just make that clear SELF PUBLISHING IS GREAT.

So what does it mean? It means that even with a serious advertising budget, you’ll be up against some serious competition to get noticed. That’s why it’s a good idea to test the waters with your first foray in to self-publishing. OK, so you’ve been slaving away at your 100,000-word fantasy epic for months – years and it’s finally ready. Now, the world will know the true power of destiny and the irrepressible lure of the Tanthis Stone…but wait. Rush headlong into marketing it with no experience and it’ll probably just end up being read by your eccentric Auntie and Jeff your old college friend. And maybe Alison from work.

When I say experience, I don’t mean time served as a social media executive, either. I’m just talking about the experience of self-publishing and marketing and everything that brings. It’s tough, and a relentless grind. Doing it first with a shorter novella, like I did, is a sensible idea. Don’t get me wrong, I’m proud of my novella Whisper Wood and worked hard at it, but I’m glad I used it to get some experience. I’m always learning and that’s the best way to look at self-publishing. Don’t expect readers to come to your book, take it to the readers, tell them why they should read it.

Comment on other authors’ stuff and write too. I’m genuinely grateful to fellow bloggers who follow and share my updates on here – each of them on their own creative journey. The same goes for Twitter’s supportive and fun #WritingCommunity. There’s enough space for us all, so let’s get writing!

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Filed under Authors, Books, Fantasy, Novel, self-publishing, Writing

Shameless self-promotion

Self-publishing is as much about promotion as it is writing, which is why I’m not ashamed to admit that this blog is a bit of promotion for my new novella. “Wow” you may be thinking, “he got the link in early on just then”. Well, yes, guilty as charged. But why not? Any aspiring writer who has a Twitter account will no doubt be familiar with the #ShamelessPromo hashtag, and everything that comes with it. Making self-promotion shameless is important because, lets face it, who is going to help us if we don’t help each other?

Without the marketing weight of a successful publishing house behind us, we self-published authors need as much help as we can get. Sometimes, that means shamelessly helping ourselves too, which is just what I’m doing here. There are loads of useful resources out there on promoting yourself, so you really don’t need any advice from me, but I’m going to give it to you anyway!

  • Set up a blog
    Yes this is blatantly obvious but it bears repeating. It’s easy these days to set up a basic blog using for example, WordPress to get it looking exactly like you want it. If you enjoy delving in to the graphs and stats of SEO, even better, because there’s plenty of ways to keep track of how your site is performing. Remember, your blog is your personal platform to waffle on about anything you want and yes, promote your stuff.
  • Test the water
    If you’re not ready to take the plunge into the near-bottomless ocean of online publishing, why not self-publish some short stories, or older work that never saw the light of day? You can host it on your own site, or on any site for authors and readers that lets you upload your own stuff. This is a golden opportunity not only to get valuable feedback from people who love to read, but it can give you a little experience in promoting your writing.
  • Network
    Spend any length of time on Twitter, and you’d be forgiven for feeling discouraged by just how many people are doing exactly what you’re doing. It may seem like everyone is a budding author these days, with their own tale to tell and story to sell. Don’t let that put you off. Really, it’s no different than walking into your favourite book store and seeing all the latest releases lined up side-by-side. Some people like one thing, others like something else. It’s the way it goes and helping to promote the work of others, and them returning the favour is all part of networking. The more people you follow, the more you’ll learn.

So, there you go! I’ll end this #ShamlessPromo blog with a shameless call to buy my book!

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What is a book?

No wait, hear me out. Still there? Good.

If you’re reading this you’re probably looking for a little more than a literal answer, so here goes.

These days, books can take many forms. As well as a good old-fashioned charity shop find or a crisp new release hastily picked up from the airport newsagent before your flight, there is of course everyone’s favourite space-saver, the Kindle. Or indeed, the Kindle app if (like me) you’re slumming it just a little.

Delve into the world of online publication and you’ll have so much choice, you won’t know where to start. I’m guilty of perhaps not reading as much as I’d like to, but having dipped my toe into Amazonian waters, I discovered a few things pretty quickly.

Firstly, self-publishing makes it easier than ever before to get what’s inside your head out there for the public to enjoy. And if they don’t, well that’s their problem. At least you did it. This doesn’t have to be the 10000+ word fantasy epic you’ve been slaving away at for half your life though. These days, books take many forms. Your story may be great but you just find yourself wanting to get it over a little more quickly – that’s fine. In the world of self-publishing nobody looks down their nose at a novella.

It doesn’t even have to have a narrative either. From stream-of-consciousness ramblings and specialist cookbooks, to collected essays and structured how-to guides, pretty much anything can be a book these days.

So, get that idea out of your head and onto your screen and before long, it’ll be on everybody else’s screen as well.

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Filed under Authors, Books, Communication, Editing, Fantasy, horror, Life, Science Fiction, self-publishing, Uncategorized, Writing

On Communication

man wearing brown suit jacket mocking on white telephone

Photo by Moose Photos on Pexels.com

Communication is at the heart of what we do. I’m communicating with you right now, and you’ll probably communicate in several ways today without even thinking about it. Whether you’re replying to that email, accepting a LinkedIn invitation from someone that you’re desperately trying to remember, or making a call to organise an appointment, you’re communicating.

It’s ironic that in today’s age of multiple communication platforms, where news is immediate and everyone can share their opinions in an instant, poor communication is still a massive problem. Ask any employee, middle manager or company executive and they’ll likely agree that poor communication is always high up on the list of gripes. It sounds completely obvious, but communication is a two-way street.

If you’re not interested in using that article I pitched to you, just tell me. Communicate with me. I won’t be offended, because I know you get loads of submissions. Just let me know where I am, so I can ask someone else. And if you can’t get round to doing that job on my house, communicate with me – I understand that work can get on top of you. If you’ve decided you’d rather edit your book  yourself, I get it. Money’s tight – just let me know. OK, so you can’t meet up next week, just communicate with me. I won’t be angry (for long, anyway). We can do it another time. Just let me know a little earlier than the night before.

You get the idea. It’s really nothing more than common sense and the same logic can apply to everything from a simple get-together with friends to a make-or-break meeting. So, whether you’re wading through a sea of freelance submissions or really don’t think a job’s worth taking on, communicate. Everyone will be better off for it.

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The Fall (a short story)

Now…
Danny felt like shit, for two reasons. The first was the recurring dream he’d had last night, which had allowed him about 3 hours’ sleep. The second was the prospect of facing his boss, Westward, who was quite simply a textbook sonofabitch. Danny tried to ignore his craving for sleep, thoughts dwelling on his boss a while longer, then surveyed the scene before him. The subway always played host to the same array of commuter stereotypes. There was the kid with the headphones, decked out in designer leisure wear, blissfully unaware of the torment his music was causing the ancient lady sat in the seat next to him. Then there was the overweight middle-aged executive, all flabby jowls, plump hands and acrid cologne.

Looking out of the window, Danny saw an unusual splash of colour, surprised that he’d never noticed it before. As the subway train slowed a little, he found he could read the graffiti artist’s seemingly endless message, daubed on the brickwork along the side of the track: ‘WORK-SUB-TV-SLEEP-SUB-WORK-SUB-TV-SLEEP-SUB-WORK-SUB-TV-SLEEP-SUB….HOW MUCH MORE CAN YOU TAKE???’ Danny realised he was looking at his life. The point hit home, which only made him feel worse.

The train lurched to a standstill, creaking and groaning from the strains of its daily duties. As Danny slowly rose, he imagined that if it could feel, it would feel like he did right now – same stop, same routine, same New York. As he ascended into the gloomy morning, leaving the hustle-bustle of the subway to join the daily rat race, Danny could already see Westward Electronics’ office building looming menacingly overhead. A testament to modern architecture’s persistence to be the biggest, its lofty point seemed to lacerate the clouds, releasing the relentless drizzle of Fall.

As he walked towards the building, Danny noticed a group of people gathered beneath it. They were standing in a rough circle, each making their own contribution to a cacophony of raised voices, shouts and gasps. A police officer who happened to be nearby had noticed the commotion and was trying to cut his way through the throng, who remained unaware of his efforts and were eagerly searching for something that would break the monotony of their morning routine.

As Danny got closer, he could make out some of what was being said:

“Come on folks, let me through!”
“Oh my God!”
Looks like a leaper, man.”
Holy shit, what a mess.”
“Jeeesus”
“Goddamn sidewalk pizza!”
“It definitely looks like a suicide…”

Almost everyone had something to say. Danny cursed himself for being just like the rest of them, an eager witness to death. He muscled in beside a young woman – “Hey, watch it mister!” – and eventually found himself at the front of the group, struggling to keep his place and to avoid stepping in the slowly spreading pool of blood. There was lots of the stuff and the boy’s – was it a boy? – the boy’s clothes looked…Jesus Christ, his face!

Then…
It was the summer of 1981. For two carefree kids of 15, it was a summer that seemed to last forever. Danny had been overjoyed when his parents had allowed him to stay in Denver with Richie’s aunt and uncle. Both families knew each other well and as a result, Danny and Richie Arnold were best friends. The holiday was going great and five days in, Richie’s uncle had suggested a trip out to the Rockies. The boys had been thrilled. The trip was planned for the weekend and the idea was that they’d camp out – “rough it” –as Richie’s uncle had explained to the boys earlier.

Danny was born in Topeka, Kansas, and had never seen so much of his country’s natural wonders in one go. He eagerly drank in his surroundings, enjoying the sights and sounds as he looked around in awe. His parents tried to get out with him whenever they could, but the Rockies were something else. On the Saturday, after a long hike, they’d all sat down to rest, a good distance from a ravine which gave way to a stunning view. Danny had gazed intently at the opposite rock face, the distant horizon, and the mountains. He could even see a section of the Arkansas river, glistening in the distance.

It had all happened so fast. When Richie’s uncle’s back was turned, Danny had suggested they go to the edge of the ravine, to look straight down. The drop was huge. Richie, who had always been the more careless of the two boys, started fooling around, balancing on one foot close to the edge. Danny shouted a warning to his friend to be careful, to which he replied:

“What’s the matter Danny, chicken or somethin’?”

Richie didn’t listen of course. How was he to know that what he thought was firm earth beneath him was loose rocks? Danny could see his friend’s expression for an instant – a strange mixture of terror and confusion – then he was gone. He rushed to the edge, shouting Richie’s name, and just had time to see a flash of his friend’s red and black shirt, then nothing.

Danny returned home in sorrow. He didn’t stop crying for a week and every night he would dream. Only it wasn’t a dream. He was awake in his room. His model spaceship hung from the ceiling, his wardrobe was a tall, dark shadow, while his desk lurked squat in the corner. Then, Richie would appear. His red and black shirt was stained with gore, his left arm a shattered ruin, bone jutting from a rent in his sleeve. His face was the worst of all. His left eye was completely missing, an ugly bare socket gazing out vacantly, endlessly, while his skull was crushed madly inward on one side, like a collapsed eggshell. Richie would always hold his hand out in the same beckoning way and Danny would scream as loudly as he had ever screamed in his life. Yet, above the sound of his own terrified voice, he would hear Richie’s, through shattered teeth and burst lips:

“What’s the matter Danny, chicken or somethin’?”

It would always end there and Danny would wake up, still screaming, as his mother rushed in to comfort him. Mom wasn’t there last night though. Last night, Danny had experienced his childhood recurring dream for the first time in 15 years.

Now…
He suddenly felt faint. The people seemed to be looming over him and all he could do was stare at the shattered 15-year-old face of Richie Arnold. As he began to sway, an office worker grabbed Danny’s arm to support him, saying:

“What a waste…I dunno, he just fell out of the sky.”

Then, someone else, the headphones kid from the subway train, added:

“Fell out of the 80s too…just look at those threads.”

Now, Danny felt sick and light-headed, the nausea rising from the pit of his stomach as unconsciousness beckoned. Before he passed out though, he swore he could hear Richie’s voice:

“What’s the matter Danny, chicken or somethin’?”

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On Procrastination

Ah, procrastination. We’re all guilty of it to different degrees.

For me, it’s actually knuckling down to some serious story writing. My procrastinating has spanned several years and though I’ve written loads of things in that time, it was all ‘work’. Way back when, I’d originally come up with the germ of a good idea, sketched out a plot and made a start. But where would it go? Would it be long enough? What would I do with it? Would anyone want to read it? All these questions, as well as good old life getting in the way, prevented me from getting any further. However, with a little more time on my hands of late, I decided to get stuck in.

As an editor, I’ve been my own worst enemy in some ways. It’s been tough to let the words flow without constantly editing them! I’ve been continuing to fight against this though and a flurry of activity (well, for me) over the last few weeks has brought me to a place where I know how my story ends. I’m filling in some detail and developing some areas of the plot, but after that, well, at least I’ll have a tale to tell.

That’s the thing. There’s tons of ways you’ll try and tell yourself it’s not the right time to start your book. You don’t know how it ends. You don’t have all your characters. Your  grammar is a little shaky. The list goes on, but none of it matters. Just write. After all, nobody ever published their first draft.

And, when you’ve got your story to a stage where you think it’s worth reading, you can always send it to me to edit. After all, I feel your pain!

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A Summer of Verne

Jules Verne

I may have been familiar with some of his most popular work thanks to the old film adaptions I watched my childhood, but until this summer, I’m ashamed to admit that I’d never read anything by Jules Verne.

There, I said it. Feels better to get it out in the open. I ‘m still only two books better off, but what an amazing pair of books they are. It’s admittedly a massively overused phrase but 20,000 Leagues Under the Sea and its Sequel The Mysterious Island really have stood the test of time as pieces of literature. A good story is a good story and will always trump a work which falls over itself to shoe-horn as many fancy words in as it can. That’s not to say Verne didn’t show literary flair but his emphasis was always on keeping the reader gripped and taking them on a fantastical journey.

All the while I was reading, I was reminding myself that they were translations too, and what skill Verne must’ve had to ensure the many works he wrote in his native French could be enjoyed by everyone. They’re a fascinating time capsule as well, from a time when it wasn’t easy to visit other countries, experience other cultures, or an everyday occurrence to meet someone with a different colour of skin.

In 20,000 Leagues…, Verne not only introduced one of popular culture’s most enduring figures in the enigmatic Captain Nemo, but one of its greatest feats of engineering, his mighty vessel the Nautilus. We take the idea of the submarine for granted now, but in this book, Verne pretty much invented it. The ideas and concepts he introduced in the book surrounding the Nautilus must’ve been nothing short of revolutionary at the time and it’s quite an experience to read about it now, knowing that at the time of publication, no-one had ever heard of such a thing before.

The Mysterious Island has also received the film adaption treatment – twice – but it was of course the original which caught my attention as a child. In it, Verne carefully weaves a stand-alone tale into the continuation of Nemo’s story seamlessly and extremely satisfyingly. In some ways it’s an even more gripping read, and it’s fascinating to behold the ingenuity of its protagonists as they adapt to life on their new-found accidental home.

If you’re a literary stranger to Jules Verne, I’d highly recommend these two great helpings of escapism.

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October 8, 2018 · 8:41 am